Logo and Trademark Use Guidelines

EVCAN Trademarks: Words and Logos Defined

EVCAN has two logos (“EVCAN Logos”), which are:

EVCAN also has two main registered trademarks (“EVCAN Trademarks”):

“Electric Vehicle Charging Accessibility Network” and

“EVCAN”

Collectively, the EVCAN Logos and Trademarks (pictured above) are all either pending applications or registered trademarks in the U.S., Europe, Canada, China, and Mexico. As with any asset with appreciable value, all of the EVCAN trademarks must be properly used and protected.

The EVCAN Logos and Trademarks are not only a valuable asset to the EVCAN, but are equally valuable to all EVCAN Members and product manufacturers who have products listed on the EVCAN Qualified Products List (“QPL”). In order to retain that value, all stakeholders must use the EVCAN Logos and Trademarks consistently and in compliance with these Guidelines in all communication and marketing materials. Ensuring that the EVCAN Logos and Trademarks are properly used protects every EVCAN stakeholder’s investment in the program—and consumer confidence in the EVCAN brand.

 

The EVCAN Logos and Trademarks and authorized participation are as follows:

I. The EVCAN Program Logo

For use by:

  • EVCAN Sponsors and Supporting Organizations*
    To indicate affiliation with the EVCAN Program on EVCAN Member webpages.
    *EVCAN Sponsors and Supporting Organizations are regional, state, and utility programs who support the EVCAN Program through Sponsor and Supporter agreements throughout the U.S. and Canada.
  • Testing Laboratories
    To indicate available product testing services necessary for manufacturers to submit an application to the EVCAN QPL. NOTE: Laboratories must meet the EVCAN accreditation requirements to display the logo. The EVCAN Logos and Trademarks may not be displayed in test reports or be used in a manner that implies the EVCAN endorsement of a laboratory or its services.
  • Manufacturers and Distributors
    May not use the Program Logo without explicit permission by EVCAN.
  • Other
    Additional use of the EVCAN Program Logo will be assessed on a case-by-case basis. Please contact hello@evcan.org.

 

Guidelines for Use of the EVCAN Program Logo

  • The EVCAN Program Logo may not be altered, cut apart, separated, or otherwise distorted in perspective or appearance.
  • The preferred version for the EVCAN Program Logo is the multi-color mark (blue, green, and yellow). Alternate versions – such as the one-color black logo or the one-color yellow logo – are allowed. PLEASE refer to the style guide for information on the Standard and Alternative ways to use the EVCAN Program Logo.
  • The EVCAN Program Logo must be large enough so that the lettering inside the logo is clearly legible in all mediums.
  • The EVCAN Program Logo must be clear within “C” space of logo elements from all sides.
  • To maintain legibility, the EVCAN Program Logo size should never be less than 1.5 inch wide in print applications and should never been less than 50 pixels high in web applications.

 

Common Mistakes to Avoid

  • Do NOT reproduce the EVCAN Program Logo smaller than 1.5 inch (width) and/or 50 pixels (height).
  • Do NOT use the EVCAN Program Logo to indicate a product as EVCAN qualified and vice versa. Each logo was created for a specific purpose, and they should not be confused.
  • Do NOT copy the EVCAN Program Logo from the internet; please contact hello@evcan.org for the official image files.
  • For further instructions on the use of the EVCAN Program Logo, please review the

 

II. The EVCAN QPL Product Logo

For Use By:

  • Qualified Charge Station Management System (CSMS) Manufacturers and Distributors (Including Private Labelers)
  • To indicate that certain products have been EVCAN qualified and are listed on the EVCAN QPL. NOTE: Use may be of the EVCAN QPL Logos (pictured above), or Approved Terminology, such as (1) “Product X is an EVCAN qualified product;” or (2) “Product Y is listed on the EVCAN QPL.”

 

Guidelines for Use of the EVCAN QPL Logos

  • The following guidelines apply to the use of the EVCAN QPL Product Logo (“EVCAN QPL Logos”).
  • The EVCAN QPL Product Logo may be used for qualified charge station management systems.
  • The EVCAN QPL Logos may not be altered, cut, separated, or otherwise distorted in perspective or appearance.
  • Please refer to the logo style guides for information on the Standard and Alternative ways to use the EVCAN QPL Logos.
  • The EVCAN QPL Logos must be large enough so that the lettering inside the logo is clearly legible in all mediums.
  • The EVCAN QPL Logos must be clear within “C” space of logo elements from all sides.
  • The EVCAN QPL Logos should never be under 1.5 inches wide and .5 inches high to maintain legibility.

 

Use of the QPL Logos on General Marketing Materials

  • General Marketing Materials are defined as Website Home Pages and General Information Pages, such as About Us Pages, Covers of Brochures and Catalogs, Tradeshow Booth Displays – not in reference to specific products. Please contact hello@evcan.org for the official image files.
  • A pre-requisite for use of the EVCAN QPL Logos on general marketing materials is that the user in question must have products listed on the EVCAN QPL under the appropriate classification and QPL, or else the user must cease use of the EVCAN QPL Logos immediately.
  • The EVCAN QPL Logos may be used on general marketing materials to indicate the user has products listed on the QPL without reference to the exact model numbers that appear on the QPL.

 

Use of the QPL Logos on Product-Specific Marketing Materials

  • The EVCAN QPL Logos or Approved Terminology may only be used in association with specific products or systems that have been verified to meet the Technical Specifications and Verification Requirements of EVCAN and which appear on the EVCAN QPL.
  • In order to use the EVCAN QPL Logos for EV Charge Station Management Systems, the user must provide the exact model numbers or EVCAN Product ID codes on the marketing material.
  • This information will allow the reader to locate the identified product on the most current version of the EVCAN QPL without further aid. The Product ID is a unique identifier for each specific model listing on the QPL.
  • If not all products on the specific marketing materials are qualified, the user must clearly indicate which specific products are listed so that the reader can easily determine qualification status without further aid. Alternatively (or in addition to other efforts), the user may add the following language in close proximity to the logo:
  • “Not all product variations listed on this page are EVCAN qualified. Visit https://www.evcan.org/access-the-qpl/ to confirm qualification.”
  • Products or control systems which have not yet been qualified should UNDER NO CIRCUMSTANCES display the EVCAN QPL Logos.
  • Users who sell but do not manufacture products or systems listed on the EVCAN QPL (e.g. distributors) must include the name of the manufacturer and manufacturer’s model number(s) prominently and in proximity to EVCAN QPL Logos. Organizations who use their own name and model number in any form to market products must submit a
  • Manufacturers are responsible for ensuring that they, as well as any of their distributors and private labelers, use the correct model number on qualified products and that the EVCAN QPL Logos are being properly used on websites and specification sheets and materials.
  • Manufacturers must list their products on the EVCAN QPL under any and all brand names under which they are marketed and sold – even the ones that are private labeled.
  • To ease the process of re-listing qualified products under alternate brand names, please consult the

 

Common Mistakes to Avoid

  • Do NOT use the EVCAN QPL Logos or claim EVCAN qualification in association with product applications under which the product model numbers were not qualified.
  • Do NOT use the EVCAN QPL Logos or claim EVCAN qualification in association with product applications that do not exist.
  • Do NOT use the EVCAN QPL Logos on non-EVCAN qualified products.
  • This includes products that are marketed by the same manufacturer or under the same brand name and products that are currently under review with the EVCAN.
  • Do NOT place the EVCAN QPL Logos directly on your product or product packaging, regardless of the status of qualification. The logos are intended for use on websites and marketing materials only.
  • Do NOT copy the EVCAN QPL Logos from the internet; please contact hello@evcan.org for the official image files. NOTE: Specific model numbers should be included in all requests for EVCAN QPL Logos files.
  • Do NOT remove any of the wording, such as EVCAN or QUALIFIED from the EVCAN QPL Logos.
  • Do NOT use multiple model numbers for your qualified products; the model number that is on the EVCAN Qualified Products List MUST match the model number used by manufacturers and distributors on websites and specification sheets and materials.
  • Do NOT reproduce the EVCAN QPL Logos smaller than 1.5 inches (width) and .5 inches (height).
  • Do NOT use the EVCAN QPL Logos to indicate sponsorship or supporter of EVCAN.
  • Do NOT use any of the EVCAN QPL Logos in any other company name, product name, service name, domain name, or website title.
  • Do NOT place the EVCAN QPL Logos in email signature blocks or business cards.
  • Do NOT use the EVCAN QPL Logos to imply a EVCAN endorsement of a company, product, or service.
  • Do NOT use any logo that is not listed above to indicate EVCAN qualification or EVCAN QPL listing of a product.
  • For further instructions on the use of the EVCAN QPL Logos, please review the

 

III. The Trademarks

Electric Vehicle Charging Accessibility Network® and EVCAN®

For Use By:

  • EVCAN Sponsors and Supporters*, Manufacturers, Distributers and other third parties
    To reference EVCAN on websites and marketing materials.
  • *EVCAN Sponsors and Supporters are regional, state, utility, and energy efficiency programs throughout the U.S. and Canada.

 

Guidelines for Use of the Trademarks

  • The trademark symbol ® must be used the first time the words Electric Vehicle Charging Accessibility Network or EVCAN appear in any written material in the following manner:
  • The ® symbol should always be in superscript;
  • There should be no space between Electric Vehicle Charging Accessibility Network or EVCAN and the ® symbol;
  • The ® symbol should be repeated in a document for each chapter title and in the first instance on each new webpage.
  • Do NOT alter the capitalization or spacing for EVCAN.
  • Common Mistakes to Avoid
  • Do NOT include “EVCAN” or “Electric Vehicle Charging Accessibility Network” in your product or company name.
  • Do NOT include “EVCAN” or “Electric Vehicle Charging Accessibility Network” in your product model number.
  • Do NOT place the “EVCAN” or “Electric Vehicle Charging Accessibility Network” trademarks in email signature blocks or business cards.
  • Do NOT place the “EVCAN” or “Electric Vehicle Charging Accessibility Network” trademarks directly on your product or product packaging, regardless of the status of qualification. The trademarks are intended for use on websites and marketing materials only.
  • Do NOT use the “EVCAN” or “Electric Vehicle Charging Accessibility Network” trademarks on non-EVCAN qualified products. This includes products that are marketed by the same manufacturer or under the same brand name and products that are currently under review with the EVCAN.
  • Do NOT use the “EVCAN” or “Electric Vehicle Charging Accessibility Network” trademarks in any other company name, product name, service name, domain name, or website title.
  • Do NOT use any trademark that is not listed above to indicate EVCAN qualification or EVCAN QPL listing of a product.
  • Do NOT use the “EVCAN” or “Electric Vehicle Charging Accessibility Network” trademarks to imply a EVCAN endorsement of a company, product, or services.
  • Do NOT use the “EVCAN” or “Electric Vehicle Charging Accessibility Network” trademarks in webpage tabs or URLs/webpage addresses.

 

Unauthorized/Improper Use

  • Unauthorized and/or improper use of the EVCAN Logos and Trademarks, namely, not following these Guidelines, causes confusion among consumers, which compromises the EVCAN brand and its reputation. It may also constitute trademark infringement, trademark dilution, false advertising, fraud and/or other violations of law. EVCAN actively monitors the use of the EVCAN Logos and Trademarks, but also requests the assistance of its stakeholders to help police its brand. To report a trademark violation or to ask for a review of materials, please contact hello@evcan.org.
  • Upon discovery of an EVCAN Logo or Trademark violation by a user, the EVCAN will take the necessary steps to have that violation corrected as quickly as possible in order to minimize the damage. The EVCAN expects that all stakeholders will endeavor to be compliant with these Guidelines and will make all changes requested by the EVCAN in order to achieve compliance.

 

Violations of Logo Guidelines

  • In case of EVCAN Logo and Trademark misuse, the EVCAN reserves the right to suspend the user’s program privileges for up to 18 months. This may include a suspension (delisting) of all currently qualified products, as well as an inability to qualify additional products during the suspension. The EVCAN will notify the user of the violation and consequences. As a result of misuse, some third parties (e.g. private labelers) may be affected. Any third party that has products delisted as the result of someone else’s misuse will be notified of the delisting.
  • In addition to suspension and/or delisting of products, the EVCAN reserves the right to charge a fee to cover legal expenses of the EVCAN trademark compliance program. Such a fee may start at $250 per violation, depending on the severity of the infringement.

 

Conclusion

  • The EVCAN encourages the use of the logos and trademarks under the appropriate applications as documented in these Guidelines. Participants in the EVCAN Program must comply with the EVCAN Logo and Trademark Use Guidelines and all EVCAN rules and policies, which may be updated at any time. The EVCAN (through Efficiency Forward, Inc.) is the sole owner of the EVCAN logos and trademarks and actively monitors and takes action against violations of the EVCAN Logo and Trademark Use Guidelines and EVCAN policies.

 

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